Wednesday, October 21, 2009

HLH - The Intersection of Art and Commerce

Sunday October 18th, HLH set out to sell a framed piece of art. It wasn't going to be easy. It was raining and cold, not the best weather for prospective buyers.

An appropriate site was chosen for our new gallery. Lots of foot traffic and the right neighborhood, this should be a piece of cake.

We set the piece (a photo of Manet's garden's...classy) on an easel, just to make it extra fancy. HLH was a little worried we might not be appropriately dressed for the opening, but we crossed our fingers.
There was obvious interest in the work, but I think people hesitated thinking it was too rich for their blood. Or we were going to rob them.
We even adjusted the price to really make it a deal...we realized in this economy you have to make sacrifices...even in the art world. But we couldn't just give it away.
We retreated across the street, thinking perhaps we were scaring buyers away with our hard sell. We got a little more interest but realized once we yelled to get their attention, they left. We have to revise our sell.
Erin from AiOP even stopped by to offer some advice, but it was too late, the opening was pretty much a failure. This gallery thing is harder than we thought.

Photos by Rob Coshow.

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